How a 1988 Video Rental Law Is Threatening Big Tech’s Targeted Ad Machine
In a surprising collision between analog-era policy and modern adtech, the Video Privacy Protection Act (VPPA) of 1988 is emerging as a major legal hurdle for streaming giants and social platforms. Originally enacted after a Supreme Court nominee’s VHS rental history was leaked to a newspaper, the VPPA strictly prohibits video providers from disclosing personally
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