Orkut Büyükkökten, the visionary engineer behind Google’s iconic early social network **Orkut**, is raising alarms about the current state of social media. In an era dominated by engagement-driven algorithms and an influx of AI-generated content, Büyükkökten argues that today’s dominant platforms are prioritizing profits over genuine human connection.
### The Problem with Engagement Algorithms
According to Büyükkökten, modern social platforms have shifted from bringing people together to keeping users addicted. Content feeds powered by engagement-maximizing algorithms frequently promote outrage, polarization, and echo chambers. Instead of nurturing real relationships, these systems monetize user attention at the expense of mental health and digital well-being.
### The Rise of Synthetic AI Content
Adding fuel to the fire is the rapid proliferation of AI-generated content. As automated tools and bots flood feeds with synthetic text, deepfake images, and generic posts, authentic human voices are being drowned out. Büyükkökten warns that this trend risks eroding online trust, transforming social networks into sterile media hubs rather than vibrant community spaces.
### A Vision for Human-Centric Social Media
To fix the digital landscape, Orkut’s founder is calling for a return to human-centric platform design. He advocates for online spaces built around shared passions, privacy, and authentic interactions—where technology serves the user rather than exploiting them.
As algorithmic fatigue grows, Büyükkökten’s critique is a timely reminder: social media was meant to bring humanity together, not replace authentic human interaction with code.
**What are your thoughts? Is it time to ditch algorithmic feeds for community-focused platforms? Share your opinion in the comments below!**
About The Author
